Auckland is now officially a City of Music, joining the UNESCO Creative Cities Network announced this morning.The cultural arm of the United Nations, UNESCO, launched the Creative Cities Network in 2004 to promote social, economic and cultural development among cities who have identified creativity as a strategic factor and enabler for sustainable urban development. Auckland will join the 180 members from 72 countries around the world covering seven creative fields. It joins Dunedin (City of Literature) as the only other NZ UNESCO Creative City.
Councillor Alf Filipaina, a staunch supporter of the bid made by Auckland Council working with Recorded Music NZ and APRA, is thrilled to share Auckland’s distinctive sound with the world and strengthen music opportunities in the city.“From indie folk and brass bands to waiata aroha, the Auckland Philharmonia Orchestra and Lorde, there’s no doubt music is a part of us. It goes right to Auckland’s roots, with waiata woven into our history and everyday culture,” he says. “Supporting Auckland as a creative city and growing our music industry will enrich city life, the cultural landscape and build community identity and liveability for all Aucklanders.
In 2016, Auckland Council adopted Toi Whῑtiki, an arts and culture strategic action plan designed to promote economic growth in the industry. The city is already home to around half of New Zealand’s creative sector, with more than 18,000 Aucklanders working in the field.
Mark Roach at Recorded Music NZ says he’s excited about the potential the new status will have for Auckland’s future. “Music is a transformative power, not only as a cultural staple but also as an economic driver for the city. We are thrilled to receive this good news; the designation will support the development of a creative eco-system, strengthen the social fabric and position Auckland as the music capital of the Pacific.”
Research reveals seven in 10 Aucklanders have attended a music event in the last three years, making the most of a plethora of concerts and festivals held in the city. Songwriter Moana Maniapoto, Pacific musician Opetaia Foa’i and Gin Wigmore, are among the many who have propelled Auckland music onto the world stage.
Ant Healey at APRA says, “Auckland is fortunate to enjoy one of the most diverse and unique music scenes in the world. We look forward to bringing together all aspects of the music community, leveraging their special skill sets and collective experience to showcase our musical strength internationally. We want Auckland to be a place where music can thrive for the benefit of everyone who lives here.”
The global network will open up opportunities for collaborations between the creative industries, UNESCO member cities and other New Zealand cities, opening the door for international cooperation and knowledge exchange.
Aucklanders can be proud to know their city has been recognised alongside 30 other international cities of music, a “creative city” with music as its vital sign, as its heartbeat.
For further information please contact: Mark Roach, firstname.lastname@example.org