The Official NZ Music Charts will soon include video plays in their equation to determine the most popular tunes each week.
Recorded Music NZ’s Chart Compiler Paul Kennedy says the change, beginning this weekend (Saturday, July 2), will help bolster the charts and better reflect the range of ways that music fans find and listen to their favourite music.
“We know that watching on-demand video on platforms like YouTube and Apple Music has been one of the big ways that many people consume music for a long time now.
“A great video can be a big factor in the popularity of a song and is often one of the core elements of an artist’s creative toolkit in finding an audience for their music.
“So we’re very pleased to now be updating the charts to include this data,” he says.
Sales and audio streaming will remain the substantial factor in charting so having a video is not essential. However, a good video gaining plenty of views could now push a hit song higher up the charts than it might currently appear.
The Official NZ Music Charts have been around since 1975 and have undergone many modifications over the years to accommodate the ever-changing music industry landscape and best reflect the evolving choices of New Zealand music fans.